About Genius

Genius is a trading name of Berkeley Alexander and is an exclusive service for Simplybiz Members, providing Home Insurance, ASU/MPPI, Landlords Insurance, and Commercial Insurance services

We hold agencies with over 60 insurers, including well-known brands such as Aviva, AXA, Legal & General, RSA and Zurich.

Insurer Panel Approach

Genius is about choice, be it choice of insurers, products, or the means by which you access the services we provide. Our aim is to provide comprehensive panels of providers, offering SimplyBiz members the widest possible range of products, types of cover, and premium rates.

Deal Online Or Via The Telephone

You can obtain quotes and put cases on-risk via the Genius website.

If you’d rather talk to us about a case then call us on 0844 346 0377. This is often the best route for commercial business, non- standard properties, or for clients with unusual circumstances.

Fully-advise or Introduce

You can fully-advise your clients by using the website or telephone quotation services.

If you’d prefer to introduce your client to us, you absolve yourself from the responsibility to fact-find, prepare and provide quotes, discuss with the client, and fulfill compliance requirements – all of these will be done for you.

Competitive Commission Levels

We work hard to ensure that SimplyBiz members are fairly rewarded for their GI business, but Genius is more than just about the commission % on a specific case. We want to help you find ways to increase your business levels and generate more revenue, so if you need any advice or support on how you can grow your GI book, talk to one of our dedicated Business Development Managers.